Product Blog

Brand trust is the hard currency of any business. In fact, customers cite brand trust as the top reason why they would buy from a retailer, according to a 2018 consumer insights survey. Employees are also most productive when they work for a brand they trust. What’s more, in a climate of trust, companies can forge new partnerships and achieve milestones.

Unfortunately, most organizations overlook a critical element when building trust — brand protection. Despite the heavy emphasis on marketing strategies, it appears that most companies remain unprepared for attacks on their brand. Intellectual property violations and fraud, for instance, can gravely hurt a company’s brand image, reputation, and value. One tool that can help in this area is a DNS database.

Infosec professionals are invariably responsible for guaranteeing that their organizations’ websites remain accessible at all times. And so, they should be aware of the consequences of a single website outage. Network downtimes can cost most enterprises between $101,000 and $5,000,000 an hour.

The problem with outages, however, is that they mostly go undetected before they inflict noticeable damage. Customers don’t usually report website issues such as page time-outs unless a purchase was involved. As such, the discovery of these glitches often comes too late since your search engine rankings or conversion rates have already dropped significantly. Worse still, malicious actors may have even taken over your site infrastructure.

As attacks targeting the Domain Name System (DNS) continue to gain traction, they put forth the critical need for DNS security. Traditional solutions are not always adequate to mitigate the risks that DNS threats pose and typically do not guarantee DNS availability and integrity.

A reactive approach to the said threats, which include distributed denial-of-service (DDoS) attacks, can negatively impact organizations. Application downtime and business shutdowns as countermeasures reduce sales and revenue. Efforts to fix DNS security issues take up time and resources, too, which could also lead to even greater financial losses.

The Domain Name System (DNS) is commonly abused because successfully attacking it reaps great rewards for threat actors and cybercriminals. Domain hijacking, for instance, can allow attackers to siphon off personally identifiable information (PII) and confidential corporate data from compromised domains. And since not all security solutions and technologies monitor DNS packets, threat actors can exploit this to infiltrate target networks.

Not all is lost, however, as regularly checking your DNS records for anomalies is an excellent proactive security measure. A DNS history lookup resource such as DNS Database Download can provide you with actionable threat intelligence.

Every website that can be accessed on the Internet comes with an IP address that points to a specific domain name. Each domain-to-IP address mapping is recorded in the Domain Name System (DNS), which makes it possible for users to not have to remember numeric addresses to reach a particular website while still letting DNS resolvers do their matchmaking work. And for this to happen, a DNS record contains many crucial details about a website accessible via the World Wide Web.

Unfortunately, when a website ceases to exist, its owner may forget about its DNS records. These records are what is known as “dangling” or “stale” records, which attackers often abuse as part of their nefarious schemes.

Spoofing is a cyber attack method where the adversary impersonates a legitimate user to gain access to a network or device. Once inside the target network, the attacker can then perform large-scale attacks, steal sensitive information, and inject systems connected to the network with malware.

Although there are several types of spoofing, the most common being IP spoofing. This method allows attackers to launch denial-of-service (DoS) and man-in-the-middle (MitM) attacks, two of today’s most prevalent cyber attack types. At present, we see 30,000 DoS attacks per day, whereas MitM attacks account for 35% of exploitations that target inadvertent system or software weaknesses.

Nowadays, cybersecurity is becoming increasingly important for both online users and website owners. Cybercrime has extended an arm that reaches almost everyone who accesses the Internet, and people need to adopt full security measures in place to mitigate threats.

While threat identification is essential, prevention has its own perks, and one effective way to prevent threats from entering a network and keeping users safe is by improving multifactor authentication (MFA), notably with Reverse IP API.

If you have ever published a blog post and then got so much flack for it you ended up taking it down – and you still think this would make the problem go away, think again. If your readers have your blog on their RSS feed and click on its link, they’ll still be very likely to be able to read a cached version of it.

The same is unfortunately true for domains. Every change a domain goes through is recorded on its historical WHOIS record, made possible by the introduction of passive Domain Name System (DNS) — a means to find out any modification made at some point in time to a specific domain.